I worked as the lead visual designer for the HR Analytics Event organised by Varsaz Co, developing a clear and professional visual identity for a specialist, industry-focused audience. Alongside the event visuals, I contributed to the redesign of Varsaz Co’s logo, helping refine the brand’s visual language to a more professional and commercial presence.
The challenge was to communicate complex, data-driven themes in a way that felt engaging while maintaining a credible tone for academic and corporate participants. The resulting visual system was applied across posters and on-site materials.