UAL London College of Communication has had the habit of creating a new visual branding and environmental design for each of its showcases, but unfortunately not much effort was put into the 2025 postgraduate shows, which included my work as well, and this was really disappointing. As a result, I decided to use the main colour that was chosen for the visual identity of the 2025 postgraduate shows and design strategic visuals to demonstrate how it could be done. This project is an in-progress proposal for the Postgraduate Shows 2026.

The four-point star was chosen as the symbol of each show, as it has always played a significant role in the visual identity of the University of the Arts London. It was designed specifically to respond to the nature of each show, using motion, patterns, and texture to make the colours more vibrant and energetic, matching the energy that students need to promote their art and design for their final show.